Five buzzwords you should avoid




May 22 2018
Five buzzwords you should avoid

If you’ve ever worked in a corporate environment, you’ll be familiar with buzzwords. These phrases get thrown around on a daily basis and while they might sound nuanced to the uninitiated, this isn’t necessarily the case.

Now there are some of these that deserve a place in the modern office worker’s vernacular but listing those would be no fun. Instead we’ve put together a collection of the five buzzwords you should avoid, especially if you’re just voicing them for the sake of sounding intelligent.

Synergy

At the top of the list is synergy, a makeshift combination of energy and synchronisation that refers to the combination of two parties that leads to a greater result than either of the two entities could achieve separately. It’s basically a lazy way of saying why a collaboration will work without having to explain the reasons why.

Any word with the word ‘preneur’ on the end of it

Entrepreneurship has never been more popular but the application of the concept to any profession (for example, a mumpreneur or a hairpreneur) is just downright unnecessary. Founding a start-up doesn’t give you the right to just fabricate words.

Side-hustle

This sounds like your cheating on your job with another job. My main issue is that this concept has been around for generations, it was just referred to as having a second job, but apparently that has some kind of stigma attached to it so side-hustle it is.

Influencer

There are many people who have an impact on others via social media, but whether this is the case or not is not determined by someone giving themselves this label. If someone’s CV includes a role as an influencer, that’s generally just evidence they can open an Instagram account.

Ninja

Why call someone an expert when you can refer to them as a ninja? A term reserved for employees with specialist knowledge of a particular program, offices all over the world in 2018 are filled with ninjas trained in the arts of Excel, InDesign and MailChimp. 

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